AI Insights · Timothy · January 2024
Top 5 Business Finance & Business Solutions Apps in Kenya Q4 2023
Explore the performance of the top 5 business finance and business solutions apps in Kenya during Q4 2023, based on weekly downloads, revenue, and active user trends.
In the fourth quarter of 2023, the top 5 business finance and business solutions applications on a unified platform in Kenya showed varied performance trends. Here's a detailed look into their weekly downloads, revenue, and active user metrics.
PayPal Business saw a fluctuating trend in weekly downloads, peaking at 1.26K in the week of October 30. The app had a notable increase in weekly active users, reaching 8.6K by the end of December.
Accounting App - Zoho Books experienced a significant rise in weekly downloads from December 4, peaking at approximately 1.4K in the week of December 18. This increase was mirrored by a surge in weekly active users, which climbed to over 1.2K by the end of the quarter. The app's weekly revenue remained relatively stable, hovering around $50-$70.
Invoice Maker | Bill clients | had a dramatic increase in weekly downloads, starting from zero and reaching 905 in the week of December 11. The app maintained a consistent weekly revenue of around $15-$20 throughout the quarter.
Mombasa Maize Millers also showed variability in weekly downloads, with notable peaks at 318 in early October and 320 in mid-December.
QuickBooks Online Accounting experienced steady weekly revenue growth, reaching $190 by the end of December. While its weekly downloads peaked at 234 in early December, the app's weekly active users showed a slight decline towards the end of the quarter, ending at 1.17K.
These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's website.